January 15, 2014 , Auburn Hills, Mich. - The Chrysler Group starts off the 2014 calendar year by winning five Polk Automotive Loyalty Awards, presented by IHS Automotive. The Chrysler Town & Country won its 13th consecutive Loyalty Award taking the Non-Luxury Mid-size Van category, extending its own record of consecutive wins. The Jeep Grand Cherokee won its fifth award in the Non-Luxury Mid-size SUV category and the Dodge Challenger took Non-Luxury Sport Mid-size Car honors for the third time. Jeep Wrangler nabbed the Non-Luxury Compact SUV award and the Fiat 500 won the Non-Luxury Traditional Subcompact Car category, both winning their first Polk Loyalty Awards.

”Chrysler Group’s emphasis on owner loyalty across their lineup is an indicator that the organization is truly working with consumers to bring them back” said Jeffrey Anderson, director of loyalty and source of sales solutions at Southfield, Mich.-based IHS Automotive, a division of research and analytics firm IHS. “To see five awards across multiple segments is impressive, and Town & Country’s run is unprecedented.”

The Polk Loyalty Awards recognize manufacturers for superior owner loyalty performance, which is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make. The 2013 awards are based on an analysis of more than 7.4 million new vehicle owners who bought new vehicles again during the 2013 model year.
“Winning five Polk Automotive Loyalty Awards is proof-positive of Chrysler Group’s drive to build the best vehicles on the market,” said Reid Bigland, Head of U.S. Sales, Chrysler Group LLC. “Customers will only come back if they trust their vehicles to deliver flawless quality and reliability, and these awards speak volumes about Chrysler Group’s extensive vehicle lineup.”

Chrysler Town & Country
The 2014 Chrysler Town & Country minivan is celebrating its 30th anniversary as one of the leading innovators in the segment it created back in late 1983. The world-class interior of the Chrysler Town & Country minivan is beautifully crafted with high-quality materials that are soft to the touch, and offers tech-savvy entertainment features and smart storage and seating options including Stow ‘n Go® seating with one-touch fold-down function, class-exclusive dual Blu-ray DVD entertainment system, navigation and SIRIUSXM satellite radio with Travel Link making the Chrysler Town & Country the ultimate family vehicle. A 3.6-liter Pentastar V-6 engine produces a best-in-class 283 horsepower and is mated to a six-speed automatic transmission with a fuel economizer mode delivering up to 25 miles per gallon highway.

Jeep Grand Cherokee
Jeep Grand Cherokee completely redefines the premium SUV, delivering an unprecedented combination of best-in-class fuel economy and driving range, available clean-diesel technology, legendary benchmark capability, world-class craftsmanship, and a host of advanced user-friendly technology and safety features. For 2014, Grand Cherokee offers a new EcoDiesel engine with best-in-class 30 mpg highway and an unmatched driving range of more than 730 miles.  A new eight-speed transmission drives all Grand Cherokee engines, including the 3.6-liter Pentastar V-6 – achieving up to 25 mpg and more than 600 miles driving range – and the 5.7-liter V-8, now achieving up to 22 mpg.

Jeep Wrangler
The iconic Jeep Wrangler – the most capable and recognized vehicle in the world – is equipped with a 3.6-liter Pentastar V-6 engine delivering 285 horsepower and 260 lb.-ft. of torque and up to 21 miles per gallon. Jeep Wrangler delivers unmatched off-road capability with legendary four-wheel drive and is produced with more than seven decades of 4×4 engineering experience.  Wrangler continues to offer a body-on-frame design, front and rear five-link suspension system, live axles, electronic lockers, and is one of the few mid-size SUVs that offer a six-speed manual transmission – in addition to its five-speed automatic transmission.

Dodge Challenger
With record sales levels since the reintroduction of the Challenger in 2008, the Dodge brand’s performance icon continues to deliver exactly what muscle car enthusiasts want – a powerful and efficient engine lineup, iconic muscle-car design with numerous personalization packages. Dodge Challenger combines world-class ride, refinement and braking performance with more power and a track-tuned suspension to deliver a thrilling driving experience. With its award-winning 3.6-liter Pentastar V-6 engine producing 305 horsepower and an impressive 25 mpg highway, the Dodge Challenger is the most powerful, refined and technologically advanced entry-level Challenger ever. And now with the return of “Scat Package” performance stage kits, plus the enthusiast-demanded Shaker performance hood with its HEMI® V-8 engine-mounted, fully floating scoop and exposed high-flow element for cold-air induction – the new 2014 Challenger R/T Shaker delivers up to 375 horsepower, performance and even more heritage-inspired style for the most hardcore Dodge enthusiasts.

Fiat 500
Reminiscent of the original 500 or “Cinquecento” born in 1957, the new Fiat 500 builds on the vehicle’s global popularity. Since its initial launch on July 4, 2007, more than 1,000,000 Fiat 500 vehicles have been sold in more than 100 countries around the world. In addition to success on the sales front, the Fiat 500 has earned more than 80 international awards, including being named the 2008 European Car of the Year, 2009 World Car Design of the Year and Best New Engine of 2010 (Fiat MultiAir® Turbo). In the U.S., the 2012 Fiat 500 was named “Best Buy” in the subcompact category by Consumers Digest and was deemed a “Top Safety Pick” by the influential Insurance Institute for Highway Safety (IIHS).

January 22, 2014 , Houston - New special-edition ‘Altitude’ models of the 2014 Cherokee, Grand Cherokee and Wrangler were introduced this morning at the Houston Auto Show. Featuring unique “blacked-out” exteriors with a distinct and aggressive flair, the vehicles arrive in Jeep showrooms this spring – thanks to a positive consumer response from earlier Jeep Altitude models.

Two years ago, Jeep introduced a production-intent concept Grand Cherokee at the Houston Auto Show, and connected with customers to name the model. More than 100,000 entries were submitted by Jeep enthusiasts, with ‘Altitude’ emerging as the winning vehicle name. The brand then created a limited run of Altitude models across the Jeep lineup.

“The unique ‘blacked-out’ theme of the Jeep Altitude models resonated so well with consumers two years ago that it makes perfect sense to bring them back now, particularly since we have new versions of the Cherokee and Grand Cherokee,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “What began as a production-intent concept and naming contest generated significant buzz and evolved into a lineup of special-edition Jeep vehicles that appeal to many consumers – especially those wanting a very distinct, aggressive and edgy look.”

The new, special-edition 2014 Cherokee, Grand Cherokee and Wrangler Altitude models will arrive in Jeep showrooms this spring.  Jeep Compass Altitude and Jeep Patriot Altitude models are available now.

2014 Jeep Cherokee Altitude

Based on the Latitude model, the 2014 Jeep Cherokee Altitude is available in 4×2 or 4×4 configurations powered by either the 2.4-liter MultiAir®2 Tigershark I-4 engine with up to 31 mpg, or the 3.2-liter Pentastar V-6 engine, which delivers best-in-class 271 horsepower and towing capabilities of 4,500 lbs. Both engines are mated to the mid-size SUV segment-exclusive nine-speed automatic transmission.

The Jeep Cherokee Altitude features a stealth-like appearance with gloss black grille surrounds, roof rails, front fascia lower applique and badging and a black daylight opening (DLO). Eighteen-inch gloss black painted aluminum wheels and a black interior complete the look.

The limited-edition 2014 Jeep Cherokee Altitude is available in four exterior colors: Brilliant Black Crystal Metallic Clear Coat, Bright White Clear Coat, Billet Silver Metallic Clear Coat and Granite Crystal Metallic Clear Coat.

The U.S. Manufacturer’s Suggested Retail Price (MSRP) for the 2014 Cherokee Altitude models is $24,995 for 4×2 models and $26,995 for 4×4 models (plus $995 destination).

2014 Jeep Grand Cherokee Altitude

The 2014 Jeep Grand Cherokee Altitude is based on the Laredo model and is available as a 4×2 or 4×4. The standard 3.6-liter Pentastar V-6 engine produces 290 horsepower and 260 lb.-ft. of torque, and is mated to an all-new eight-speed automatic transmission, delivering up to 25 miles per gallon highway.

Special exterior design cues include gloss black bezel inserts for the front grille, fog lamp bezels, lower front fascia applique, badging, rear step pad surround  and 20-inch five-spoke aluminum wheels. Other unique exterior changes include halogen headlamps with black bezels, grey satin gloss tail lamp bezels, platinum chrome grille texture, bright dual exhaust tips, lower body-color fascias, wheel flares and side cladding, a body color antenna and an SRT-style roof rail.

The interior features black Capri leather seats with perforated suede inserts and black stitching, a leather wrapped steering wheel with paddle shifters, standard 8.4-inch Uconnect touch screen and power sunroof. The Security and Convenience Group is also standard and includes remote start, auto-dimming rear view mirror, security alarm, 115 volt outlet, universal garage door opener, cargo cover, heated front seats, heated steering wheel, power liftgate, ParkView back-up camera and ParkSense rear back-up sensors.

The 2014 Jeep Grand Cherokee Altitude is available in Billet Silver, Bright White, Brilliant Black Metallic Coat, Deep Cherry, Granite Crystal and Maximum Steel.

The U.S. MSRP for the 2014 Grand Cherokee is $35,290 for 4×2 models and $37,290 for 4×4 (plus $995 destination).

2014 Jeep Wrangler Altitude

Based on the Sahara model, the 2014 Jeep Wrangler Altitude’s exterior highlights include a matte black grille with gloss black throats, head lamp rings and Jeep badge, gloss black front and rear bumper appliques and 18-inch seven-spoke aluminum wheels, a standard body color Freedom Top and matte black “WRANGLER” decal on the hood. The Dual Top with premium Sunrider soft top is optional.

Inside, the Jeep Wrangler Altitude features standard black leather seats with black stitching, a leather-wrapped steering wheel with black painted spokes and black stitching, black finish hex bolts and black painted vent rings and door and instrument panel grab handles. The Wrangler Connectivity Group is also included.

Available in two-door and Unlimited four-door models, the Wrangler Altitude is powered by a 3.6-liter Pentastar V-6 engine producing 285 horsepower and 260 lb.-ft. of torque. Mated to a standard six-speed manual or available five-speed automatic transmission, Wrangler Altitude employs a Command Trac transfer case with 2.72:1 low range.

The 2014 Jeep Wrangler Altitude is available in Amp’d, Black, Granite Crystal and Hydro Blue. U.S. MSRP is $31,595 for Wrangler two-door models and $35,395 for Wrangler Unlimited models (plus $995 destination).

January 22, 2014 , Auburn Hills, Mich. - Chrysler Group LLC returns to the 2014 Houston Auto Show with a variety of vehicle driving experiences. The Ram Truck brand will debut an interactive 25,000-square-foot test track featuring the 2014 Ram 1500, named MotorTrend magazine’s “Truck of the Year” and given the highest honor by the Texas Auto Writers Association (TAWA) as the “Truck of Texas™” in 2013. Those looking for more family-oriented fun will have the opportunity to experience Camp Jeep®, the Chrysler Drive and kid-size Jeep and Ram Truck vehicles at the Kids Fun Zone.

“We are thrilled to offer these driving courses so consumers can get behind the wheel and experience the impressive capabilities and features of our award-winning Chrysler, Jeep, Dodge, Ram and FIAT vehicles,” said Michael Curmi, Head of Experiential Marketing, Chrysler Group LLC. “Consumers visiting our driving experiences also have the opportunity to win our national vehicle giveaway contest.”

The Chrysler Drive provides a no-pressure, no-hassle opportunity to test drive and evaluate the latest models from Chrysler, Jeep, Dodge, Ram and FIAT at no additional charge.

The Ram Truck brand test track is an interactive adventure zone that demonstrates the power and capabilities of the pickup trucks created for every job. Professional drivers steer through the interactive course featuring the iconic Ram Mountain, allowing passengers to experience the capabilities and quality of a Ram truck, from various heights and landscape simulations.

Camp Jeep is the ultimate indoor off-road driving test. The 25,000-square-foot exhibit will give auto show attendees a chance to experience the extreme off-road capabilities of Jeep vehicles, including the 2014 Jeep Cherokee, Autobytel.com’s “SUV of the Year,” without leaving the show floor. The course will be comprised of several obstacles that simulate some of the rigorous testing that Jeep vehicles endure before customers get behind the wheel. The Camp Jeep experience/track is intended to demonstrate the robust Trail Rated capabilities of Jeep vehicles. This provides consumers a first-hand look at the capability standards of Jeep vehicles for ground clearance, traction, stability, articulation and suspension.

Also, fresh from a highly successful debut at the North American International Auto Show in Detroit, the Chrysler brand display will include the 2015 Chrysler 200. The Jeep brand has chosen Houston as the site for unveiling a lineup of new special-edition Jeep vehicles and the display will also feature a Willy’s Edition Jeep Wrangler – this edition traces Jeep’s roots back to WWII when the first civilian Jeep (“CJ”) vehicles reached the public in 1945, and dutifully served the U.S. military with its durability and ruggedness.

The Houston Auto Show, produced by the Houston Automobile Dealers Association, brings the global automotive world to Texas to allow consumers to see, touch, drive and experience the auto industry’s latest and greatest offerings, all under one roof.  Each of the Chrysler Group brands will offer something for Houston Auto Show attendees to enjoy. The Chrysler Group experiences at the Houston Auto Show will be open daily from Wed., Jan. 22 through Sun., Jan. 26 at the Reliant Center.

January 17, 2014 , Auburn Hills - The Jeep brand debuts a new on-air advertising campaign on Saturday, January 18, to coincide with the X Games Aspen 2014. In addition to the 30-second national television commercial, the campaign consists of print, digital and social extensions.  For the 11th year, the Jeep® brand is returning to Aspen as the exclusive automotive sponsor of the world’s premier winter actions sports event. The popular X Games Aspen will take place Thursday, January 23, through Sunday, January 26, at Buttermilk Mountain at Aspen/Snowmass.  The 30-second spot, featuring the 2014 Jeep Wrangler Polar Edition, can be viewed on the Jeep brand’s YouTube Channel starting on Saturday, January 18.

“Both the Jeep brand and X Games Aspen demonstrate what is possible when we face challenges with determination and passion,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC.  “The ‘Snow Miser’ campaign reflects that even the coldest, most extreme elements of nature can bring out the best in us.”

“The Jeep brand has been a proud sponsor of the ESPN X Games Aspen for 11 years.  It is a collaboration that reaches a core consumer audience – those who share a desire for excitement and adventure,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC.  “In addition to the custom content produced specifically for this signature event, our new 2014 Jeep Wrangler Polar Edition will be prominently featured on site during the games, allowing our consumers to engage with us in a way that is a natural fit for the Jeep brand.”

The Jeep brand’s new commercial, featuring the 2014 Jeep Wrangler Polar edition, will begin airing on Saturday, January 18, on ESPN and ESPN2 in conjunction with the X Games Aspen 2014. The new spot, “Mr. Ten Below,” incorporates the lyrics from the Warner Bros. Television’s Rankin/Bass animated holiday classic, “The Year without a Santa Claus.” The new spot showcases the 2014 Jeep Wrangler Polar Edition as it spends the day conquering a deep snow covered mountain while others stay inside with lyrics (by writers Jules Bass and Maury Laws) proclaiming: “Friends call me Snow Miser, whatever I touch. Turns to snow in my clutch.”  The 2014 Jeep Wrangler Polar Edition attacks snow drifts and sends snow flying everywhere, as if it’s disintegrating the snow on contact.  The spot aligns with the brand’s action sport lifestyle and captures the capability of the Jeep Wrangler, showing that given the right equipment, the potential for adventure is limitless.

Creative efforts were developed by GlobalHue, based in Southfield, Mich., the Jeep brand’s lead advertising agency.

ESPN and ABC will televise a combined 16 hours of live X Games Aspen competition in high definition from January 23-26, 2014.  An additional 13.5 hours of competition will be carried on ESPN3, as well as the latest coverage across ESPN digital platforms, including XGames.com, X Games app, X Games pages across Twitter, Facebook, Tumblr and more.

In addition to television, the Jeep brand’s campaign will feature print, digital and social extensions, including the “Polar Quest” social program. Now through Monday, January 27, 2014, fans can visitwww.JeepPolarQuest.com to participate in the Jeep “Polar Quest” promotion. Fans can use the clues provided to locate badges hidden across the Internet. For each badge claimed, participants earn one entry into the “Polar Quest” sweepstakes.

The “Polar Quest” has three phases for sweepstakes winner selection. On January 2, three winners were randomly selected for an all-expenses paid trip to X Games Aspen where they will compete live for the chance to win a 2014 Jeep Wrangler. On January 15, three lucky Phase Two winners were randomly selected to win a trip for two to Jackson Hole, Wyo. The sweepstakes will come to an end with a third and final drawing on Wednesday, January 29, 2014, where more than 500 fans will be randomly selected to receive Jeep branded winter gear.

For more information on the Jeep “Polar Quest” promotion, please visit www.JeepPolarQuest.comor “Like” the Jeep brand on Facebook at www.Facebook.com/Jeep for updates.

Jeep Tag Shop
The Jeep brand will bring back the “Tag Shop” to the X Games Aspen. The unique two-story, 20-by-20-foot structure, resembling an enclosed garage with functioning garage doors, will serve as a hub of Jeep brand activities, where consumers can interact with Jeep product specialists, meet popular athletes and enjoy music from the covered second-floor DJ booth. A variety of X Games Aspen athletes will be on hand to sign autographs at the Jeep Tag Shop. Visitors to the Tag Shop will have a chance to win Rossignol snowboard and ski gear.

Jeep Wrangler Polar Edition
Jeep Wrangler Polar Edition takes inspiration from the severe climate and extreme conditions that characterize the Antarctic region. The new Jeep Wrangler Polar Edition was designed to express the freedom of going beyond the known limits to venture into unexplored territories: an experience that only Wrangler enthusiasts can enjoy, thanks to the reliability and safety granted by a vehicle featuring benchmark technology and unmatched off-road expertise achieved in more than seventy years of history. With its hostile routes and severe climate, the Antarctic region offers the driving conditions that the iconic Jeep Wrangler was engineered to conquer.

Featuring exclusive styling cues, 18” Gloss Black alloy wheels, body-colour hardtop and original Mopar® accessories, the new Jeep Wrangler Polar will be available in both two- and four-door Unlimited versions. Based on the Jeep Wrangler Sahara, the exterior of the new Wrangler Polar Edition boasts unique features such as the new front grille, Powerdome hood and the body-color hardtop with deep-tint sunscreen glass. A Gloss Black Jeep logo above the front grille and Gloss Black 18″ alloy wheels enhance the distinctive look of the vehicle. Completing the exterior appointment of the new Jeep Wrangler Polar Edition is the unique, three-color hood decal, featuring the outline of mountains, and the black fuel-filler door from Mopar.

January 28, 2014 , Auburn Hills, Mich. - Inspired by the industrious look and feel of Detroit , the Chrysler 300C John Varvatos Limited Edition returns for 2014, now offering the segment’s most advanced all-wheel-drive (AWD) system – along with its unique signature exterior appointments, and an interior clad in dark colors and exotic materials all tied-in with John Varvatos’ signature design language.

“Our collaboration with John Varvatos created one of the most uniquely appointed and fastest-selling limited-edition Chrysler 300 models,” said Al Gardner, President and CEO – Chrysler Brand, Chrysler Group LLC. “We received feedback from Chrysler and John Varvatos design fans asking us to do two things – build a second run of the ultimate ‘Imported From Detroit’ Chrysler 300 and offer it with our most intelligent AWD system. We listened and the Chrysler 300C John Varvatos Limited Edition is back.”

Ultimate in style: Chrysler 300C John Varvatos Limited Edition returns
With its unique Phantom Black tri-coat exterior paint and discrete metallic finishes inside and out, the limited-production Chrysler 300C John Varvatos Limited Edition returns, exuding its Detroit-tough attitude.

Styled after the black with Titanium-finished John Varvatos’ cologne bottle, a Titanium-finished grille surround, Titanium Chrome Chrysler “wing” badge and Black Chrome grille blades mimic the foundries that made Motor City flourish. For a more striking look, an aggressively styled front fascia integrates larger air inlets and features Black Chrome grille blades and Titanium-finished accents. Matching the cologne bottle finish are 20-inch cast-aluminum wheels [19-inch with all-wheel drive (AWD)], day light opening surrounds and mirror caps finished in Titanium. At the rear, LED taillamps with blackened detail give a more masculine look, while dual-exhaust tips in titanium, and John Varvatos and Chrysler wing deck-lid badges finished in Titanium Chrome complete the look.

Delivering John Varvatos’ signature style through a unique combination of dark colors and exotic materials, the Chrysler 300C John Varvatos Limited Edition surrounds its passengers with craftsmanship and an industrious style that could only be “Imported from Detroit.” Inside, John Varvatos’ logos are proudly debossed on unique Pewter Metallic leather seats and are tailored with unique Diesel Gray and black pattern Varvatos stitching – for a look that is straight out of his fitted-jacket collection. Translated from John Varvatos’ latest watch design are a specially designed gauge cluster and clock with Pearlescent White face and Charcoal Black Metallic bezels. Extensive use of exotic Poltrona Frau® black leather with Diesel Gray accent stitching surrounds the bespoke environment, while a hand-stitched heated steering wheel is finished with Diesel Gray thread and Titanium Chrome accents for added detail. Completing the Chrysler 300C Varvatos Limited Edition’s interior are Titanium, unique Charcoal Hydrographic Wood and Gloss Black finished interior accents.

The 2014 Chrysler 300C John Varvatos Limited Edition has a Manufacturer’s Suggested Retail Price of $44,480, while the new AWD model starts at $46,980 (excluding $995 destination).

The segment’s most advanced AWD system
With the aluminum 3.6-liter Pentastar V-6 engine delivering 292 horsepower, or legendary 5.7-liter HEMI® V-8 engine with 363 horsepower with four-cylinder mode Fuel Saver Technology – the Chrysler 300C John Varvatos Limited Edition with intelligent AWD features a segment-exclusive active transfer case and front-axle-disconnect system. No other major automotive manufacturer offers the combination of these two independent technologies.

Chrysler 300’s innovative AWD system seamlessly transitions between rear-wheel drive and AWD with no driver intervention. When AWD is not required, the system automatically disconnects the front axle to maximize fuel economy while still providing the outstanding fun-to-drive performance and handling inherent in rear-wheel-drive vehicles.

World-class eight-speed automatic transmission
Once limited to premium import vehicles costing twice as much, the segment-exclusive eight-speed automatic transmission expands the world-class power and fuel efficiency of the Pentastar V-6 equipped 2014 Chrysler 300C John Varvatos Limited Edition. Thanks to the addition of three more gear ratios, the state-of-the-art gearbox offers quicker acceleration, smoother shifts and class-leading fuel efficiency with respect to:

• Best-in-class highway fuel economy (31 mpg highway)
• Best-in-class V-6 all-wheel-drive (AWD) fuel economy (18 mpg city and 27 mpg highway)
• Best-in-class combined fuel economy (23 mpg with RWD, 21 with AWD)
• Unsurpassed city fuel economy (19 mpg RWD, 18 mpg AWD)
• Overall unsurpassed fuel economy in its class (19 mpg city and 31 mpg highway with RWD)

Additionally, quicker shifts are possible on the 300C John Varvatos Limited Edition as a result of a “Sport” shift mode that requires simple driver input. When the driver chooses to let the transmission shift in “Sport” mode, gear changes are quicker and revs are held higher for even more performance-oriented acceleration and higher shift dynamics. For even more control, the driver can also use a pair of die-cast, steering-wheel mounted paddle controls and view gear selection in the instrument cluster.

January 30, 2014 , Auburn Hills, Mich. - After more than three decades together, iconic rock ‘n’ roll band Motley Crue announced its “Final Tour.” This will be the last chance to ever see the band perform live. The Dodge brand is the presenting sponsor of the tour, which begins this summer.

Motley Crue made the announcement in Los Angeles earlier this week where the band signed a formal “Cessation of Touring Agreement,” effective at the end of 2015, before celebrating the announcement with performances on ABC’s Jimmy Kimmel Live (Tuesday) and CBS This Morning (Wednesday). The “Final Tour,” presented by Dodge and produced by Live Nation, will kick off in North America July 2 in Grand Rapids, Mich., and reach 72 markets before hitting international cities in 2015.  Rock legend Alice Cooper will join Motley Crue as a special guest for an incredible music package.

“Whenever I talk to people about Motley Crue, the common thread is how cool and relevant the band remains even after 33 years,” said Tim Kuniskis, President and CEO, Dodge Brand, Chrysler Group LLC.  “This irreverent ‘staying power’ resonates deeply with the Dodge brand as we turn the corner on our 100 year anniversary. What better way to celebrate the band’s final tour and the 25th anniversary of ‘Kickstart My Heart’ than to do it together?”

Dodge has used the band’s hit single “Kickstart My Heart” in three 30-second commercials for the Charger and Challenger as the energy of the song and band captures the spirit and energy of the brand.  “Uncle,” “Dream Job” and “Engine Note” can be seen on the brand’s YouTube channel,www.youtube.com/dodge.

With more than 80 million albums sold, Motley Crue has sold out countless tours across the globe and spawned more than 2,500 Motley Crue branded items sold in more than 30 countries. The band has proven they know how to make a lasting impression and this tour will be no different: fans can expect to hear the catalog of their chart-topping hits and look forward to mind-blowing, unparalleled live production.  “When it comes to putting together a new show we always push the envelope and that’s part of Motley Crue’s legacy,” explains Nikki Sixx (bass).  “As far as letting on to what we’re doing, that would be like finding out what you’re getting for Christmas before you open the presents.  We think in an age of too much information, we’d like to keep some surprises close to our chest until we launch the Final Tour.”

For a list of tour dates and more information on the tour, go tohttp://bit.ly/MotleyCrueTheFinalTour.

February 4, 2014 , Auburn Hills, Mich. - The EcoDiesel-powered 2014 Ram 1500 has earned a 28-mpg rating from the U.S. Environmental Protection Agency (EPA), the best highway-cycle test result ever achieved by a full-size, half-ton pickup.

It also exceeds the EPA highway rating for the top-ranked small pickup.

The breakthrough results mean Ram keeps the half-ton fuel-economy record set last year by the 2013 Ram 1500. Equipped with a 3.6-liter Pentastar V-6 gasoline engine, the truck earned 25 mpg highway, a rating that stands for model-year 2014.

The Ram 1500 now owns the half-ton pickup segment’s top two spots in the EPA’s 2014 highway fuel-economy rankings.

“The new Ram 1500 EcoDiesel is truly in a class of it’s own with 28 MPG and the ability to tow 9200 pounds,” says Reid Bigland, President and CEO Ram Truck Brand. “To put the Ram 1500 EcoDiesel in context, it gets 6 mpg better fuel economy than the best F150 Eco-Boost. Overall, the Ram 1500 Eco-Diesel has outstanding pick-up truck capability with compact-car-like fuel economy.”

The EcoDiesel is the first and only advanced-technology turbo-diesel offering in the half-ton pickup segment. In addition to superior fuel economy, it delivers peak torque of 420 lb.-ft. (569 Nm), which is unsurpassed among full-size trucks equipped with V-6 engines.

The all-new engine’s block and bedplate are made from lightweight Compacted Graphite Iron (CGI). Its performance is enhanced by the innovative MultiJet 2 common-rail fuel-injection system, which is exclusive in North America to Chrysler Group.

MultiJet 2’s high-dispersion nozzles and advanced-technology servovalve can accommodate up to eight fuel-injection events per cylinder cycle. This mitigates noise and improves low-speed throttle response, while also reducing fuel consumption and emissions.

The all-new 3.0-liter EcoDiesel features state-of-the-art Selective Catalytic Reduction (SCR), high-pressure cooled Exhaust Gas Recirculation (EGR), variable swirl intake ports and a variable-geometry turbocharger. All contribute to 50-state compliance with Tier 2-Bin 5/LEV II emissions regulations.

Named one of Ward’s 10 Best Engines for 2014, the EcoDiesel V-6 was a significant factor in the Ram 1500’s selection as 2014 Motor Trend Truck of the Year. The Ram 1500 is the first vehicle to win this prestigious award in back to back years.

Chrysler Group’s segment-exclusive TorqueFlite 8-speed automatic transmission further improves the Ram 1500’s fuel efficiency. While enabling optimal engine speed in a wide range of driving conditions, the advanced-technology gearbox benefits from a thermal-management system that quickly warms transmission oil to reduce pumping losses associated with cold, low-viscosity fluid.

The 2014 Ram 1500’s efficiencies are not restricted to powertrain technologies. Other key features include:

• Active grille shutters that optimize air flow for improved aerodynamics
• Electric Power Steering (EPS), which relieves the engine from constantly turning a hydraulic pump
• Thoughtful material-use strategies that leverage lightweight aluminum for components – such as hoods – that do not compromise capability

Pricing for the 2014 Ram 1500 starts at $24,200, plus $1,195 destination. The exclusive V-6 EcoDiesel with TorqueFlite eight-speed automatic transmission is priced $2,850 greater than a similarly equipped Ram 1500 with a 5.7-liter HEMI® V-8 with TorqueFlite 8-speed transmission.

Ordering for EcoDiesel models begins Feb. 7.

The 2014 Ram 1500 is backed with an unsurpassed five-year /100,000-mile Powertrain Limited Warranty. The powertrain-limited warranty, which is transferrable, covers the cost of all parts and labor needed to repair a covered powertrain component – engine, transmission and drive system.

The standard three-year / 36,000-mile Basic Limited Warranty provides bumper-to-bumper coverage for the Ram 1500, from the body to the electrical system.

The 2014 Ram 1500 is built at the Warren Truck Assembly Plant (Warren, Mich.), which has assembled more than 12.5 million trucks since it started operations in 1938. Regular Cab models of the 2014 Ram 1500 are built at the Saltillo Truck Assembly Plant in Saltillo, Mexico.

February 5, 2014 , Auburn Hills, Mich. - Kelley Blue Book’s KBB.com has named the 2014 Jeep® Patriot and the 2014 Dodge Grand Caravan winners of its 5-Year Cost to Own Award.

For a second consecutive year, the Jeep Patriot has the lowest 5-Year Cost to Own in the compact SUV/crossover category, while the Dodge Grand Caravan has the lowest 5-Year Cost to Own in the minivan/van segment.

“Chrysler Group is honored that Kelley Blue Book has named the 2014 Jeep Patriot and 2014 Dodge Grand Caravan winners of its 5-Year Cost to Own Awards,” said Reid Bigland, Head of U.S. Sales, Chrysler Group LLC. “These awards recognize our commitment to producing quality and reliable vehicles that customers love, while providing great value throughout the ownership experience.”

The 5-Year Cost to Own Awards honors the vehicles and brands with the lowest projected ownership costs, based on Kelley Blue Book’s 5-Year Cost to Own data for new cars for the initial five-year ownership period.  Kelley Blue Book calculates total ownership costs for new vehicles by applying a sophisticated valuation methodology along with critical financial data from third-party providers.

February 6, 2014 , Auburn Hills, Mich. - The Chrysler Group LLC’s SRT® (Street and Racing Technology) brand is expanding its 2014 vehicle lineup by offering new Satin Vapor Editions of its Chrysler 300 SRT, Dodge Challenger SRT and Dodge Charger SRT models.

The new SRT Satin Vapor Edition models will debut at this year’s Chicago Auto Show on Feb. 6.

“We’re responding to the diversifying tastes of our performance enthusiast customers by expanding our product lineup to offer more custom models straight from the factory,” said Ralph Gilles, President and CEO – SRT Brand and Motorsports, Chrysler Group LLC. “Building on our core vehicle strategy, the Satin Vapor Edition models add some swagger with new, brand-exclusive finishes and content that augment the value proposition of our popular ‘Core’ price classes.”

Keeping exclusivity in mind, every Satin Vapor Edition package is tailored to fit the individual design and personality of each featured SRT model.

New 300 SRT Satin Vapor Edition
On the exterior, the new Satin Vapor Edition of the 300 SRT offers 20-inch by-9-inch forged-aluminum split five-spoke wheels with a Black Satin Vapor Chrome finish, Satin Black mirrors, Satin Black spoiler, grey 6.4-liter HEMI® badge, Satin Black roof and red Brembo calipers. Exterior paint colors include Bright White, Billet Silver and Granite Crystal. An optional black body stripe also is available.

The interior of the 300 SRT Satin Vapor Edition features black seats trimmed in Nappa leather with ultra-suede inserts various matte carbon and piano black accents surrounding the instrument panel, door bezels and center console.

Under the hood of every 300 SRT model is the 6.4-liter HEMI V-8 delivering 470 horsepower (351 kW) and 470 lb.-ft. (637 N•m) of torque. On the highway, up to 23 mpg is achieved by use of an active valve exhaust system that allows the standard Fuel Saver Technology (four-cylinder mode) to engage over a wide rpm range. The active exhaust system also allows for straight-through mid and rear mufflers for a throaty exhaust note under engine load.

The manufacturer’s suggested retail price (MSRP) of the 300 SRT Satin Vapor Edition package is $2,300.

New Challenger SRT Satin Vapor Edition
The new Challenger SRT Satin Vapor Edition features 20-inch by-9-inch forged-aluminum split five-spoke  wheels with a Black Satin Vapor Chrome finish, Satin Black mirrors, grey 392 HEMI badge, red Brembo calipers and Satin Black fuel door. The Challenger SRT Satin Vapor Edition is available in Bright White, TorRed, Header Orange and Graphite.

The interior features charcoal seats trimmed in Nappa leather with ultra-suede inserts and mini-carbon bezel instrument panel.

The Challenger SRT is powered by the proven 392-cubic inch (6.4-liter) HEMI V-8 that delivers 470 horsepower (351 kW) and 470 lb.-ft. (637 N•m) of torque. The torque band is extremely flat allowing for strong standing starts and improved straight-line performance throughout the rpm range.

The MSRP of the Challenger SRT Satin Vapor Edition package is $1,700.

New Charger SRT Satin Vapor Edition
The Charger SRT Satin Vapor Edition offers 20-inch by-9-inch forged aluminum split five-spoke wheels with a Black Satin Vapor Chrome finish, Satin Black Super Bee tail graphic, Satin Black roof and hood, Satin Black mirrors and spoiler, grey 392 HEMI badge and red Brembo calipers. Available exterior colors include Bright White, Billet Silver, TorRed and Graphite.

On the interior, the Charger SRT Satin Vapor Edition features premium black seats trimmed in Nappa leather with ultra-suede inserts and includes the Uconnect Media Center with the 8.4-inch touchscreen LED display.

The Charger SRT Satin Vapor Edition is powered by the same 6.4-liter HEMI V-8 that delivers 470 horsepower (351 kW) and 470 (637 N•m) lb.-ft. of torque. On the highway, up to 23 mpg is achieved by use of an active valve exhaust system that allows the standard Fuel Saver Technology (four-cylinder mode) to engage over a wide rpm range. The active exhaust system also allows for straight-through mid and rear mufflers for a throaty exhaust note under engine load.

The MSRP of the Charger SRT Satin Vapor Edition package is $2,330.

The 300 SRT, Challenger SRT and Charger SRT Satin Vapor Edition models will be available during the second quarter of this year.

February 6, 2014 , Auburn Hills, Mich. - MotorWeek, television’s original automotive magazine, has released its annual list of Drivers’ Choice Awards and Chrysler Group took top honors in two categories. The 2014 Ram 1500 earns Best Pickup Truck for the second year in a row and the all-new 2014 Jeep® Cherokee wins Best Small Utility.
“I was really impressed with the Ram 1500 when it won last year. After I drove the EcoDiesel I felt completely justified in making the 1500 a back-to-back winner,” said John Davis, host and creator of MotorWeek. “And, this is the best Cherokee yet. Hugs the road like a car and slings mud like a true truck. Really an awesome on and off-road utility that fully lives up to the Cherokee name.”

MotorWeek has judged the best new cars and trucks of the year for the past 33 years. Its annual Drivers’ Choice Awards looks at vehicles from a buyer’s point of view, judging on value and reliability, while also taking the latest trends and innovation into consideration.

“MotorWeek is a well-established source of information for consumers and we’re thrilled to accept their Drivers’ Choice Award for both the Ram 1500 and our all-new Jeep Cherokee,” said Reid Bigland, Head of U.S. Sales, Chrysler Group LLC. “These awards were earned in two of the most competitive segments in the automotive industry. Third party recognition from MotorWeek affirms the hard work and commitment of Ram and Jeep employees to deliver great products.”

An episode of MotorWeek featuring all of our winners is currently scheduled to air beginning February 8th on PBS and on Discovery’s Velocity Network, February 18th.

Ram 1500
Ram 1500 – the most recognizable pickup on the road – delivers best-in-class fuel economy of 18 MPG city and 25 MPG highway with a truckload of pioneering, fuel-saving systems including a fuel efficient and powerful 3.6-liter V-6 engine and first-in-segment technologies: TorqueFlite eight-speed automatic transmission, stop-start system, thermal management system, pulse-width modulation and active aerodynamics, including grille shutters and air suspension. For 2014, the Ram 1500 offers a new, 3.0-liter EcoDiesel engine that delivers an outstanding combination of best-in-class fuel efficiency – at least 27 miles per gallon (mpg) – unsurpassed torque and up to 9,200 pounds of towing capability.

All-new 2014 Jeep Cherokee
There is a new king of the hill in the mid-size sport-utility vehicle (SUV) segment: the all-new 2014 Jeep Cherokee. The 2014 Jeep Cherokee completely redefines the mid-size SUV segment, delivering legendary Jeep 4×4 capability, a segment-first nine-speed automatic transmission, fuel economy improvements of more than 45 percent (versus the outgoing Liberty model), superior on-road ride and handling, a modern, revolutionary design, world-class craftsmanship, class-exclusive technology and more than 70 advanced safety and security features. The Jeep Cherokee is set to delight consumers both on the road and on the trail.

Powered by two new engines, three innovative new 4×4 systems that feature the first use of a fully-automated disconnecting rear axle, the Jeep Cherokee revolutionizes the mid-size SUV segment. The Cherokee delivers leading-edge technology customers will value, world-class craftsmanship and clever features like the available 8.4-inch touch screen media center, the seven-inch full color instrument cluster display, inventive storage solutions and cargo flexibility not found elsewhere in the segment.

The all-new 2014 Jeep Cherokee is available in four different models in the United States: Cherokee Sport, Cherokee Latitude, Cherokee Limited and Cherokee Trailhawk, and has a starting U.S. Manufacturer’s Suggested Retail Price of $22,995 (excluding $995 destination).

February 11, 2014 , Auburn Hills, Mich. - The 2014 Dodge Dart with its class-exclusive state-of-the-art Uconnect system is the winner of Connected World magazine’s 2014 Connected Car of the Year Award.

The Connected Car of the Year Award honors vehicles that combine the right mix of safety, convenience and infotainment technology. Automobiles are evaluated in six categories – small, mid-size, luxury, ultra-luxury, green and truck – and chosen by the editorial team at Connected World magazine.

The 2014 Dodge Dart earned the Connected Car of the Year Award in the Small Connected Vehicle category. The Dodge Dart’s Uconnect system, with the largest-in-class 8.4-inch touch screen, was recognized for delivering communication, navigation and information in a manner that promotes a distraction-free environment.

“The Connected Car of the Year Award is confirmation from a third-party source that the Dodge Dart is at the forefront of technology in its class,” said Tim Kuniskis, President and CEO, Dodge Brand. “The Dart’s Uconnect system with the 8.4-inch touch screen is world class, intuitive and easy to use. When you add the Dart’s unsurpassed in its class 10 air bags, 7-inch TFT LED instrument cluster and available Rear Cross Path detection and blind-spot monitoring, it really does offer the latest high-tech features designed to keep our customers connected and all at a tremendous value.”

“Uconnect is honored that Connected World magazine has named the 2014 Dodge Dart’s Uconnect system winner of the Connected Car of the Year Award,” said Alan Amici, Head of Uconnect Systems and Services, Chrysler Group LLC. “This award recognizes our commitment to our mission of making sure drivers stay conveniently connected while keeping their hands on the wheel and eyes on the road.”

The 2014 Dodge Dart is loaded with a number of class-leading features – easy-to-use 8.4-inch Uconnect touchscreen media center, 7-inch thin-film transistor (TFT) LED instrument cluster, heated steering wheel, Rear Cross Path detection, blind-spot monitoring, four-wheel anti-lock disc brakes on all models which delight both drivers and passengers. With more than 60 safety and security features, including an unsurpassed 10 standard air bags, the Dodge Dart delivers class-leading safety features for peace-of-mind driving. The Dodge Dart also offers the interior room of some mid-size sedans, class-leading safety, state-of-the-art technology and style starting at a U.S. MSRP of just $15,995 (excluding $995 destination).

February 13, 2014 , Windsor, Ontario - The all-new 2015 Chrysler 200 sedan was unveiled on Canadian soil for the first time today in Toronto. The game-changing, North American-designed and –built four-door was the headline debut amongst a quintet of exciting unveilings from Chrysler Canada, kicking off media day for the 2014 Canadian International AutoShow (CIAS).

The reveal of the 2015 Chrysler 200, along with a pair of debuts from Dodge, plus new models from Fiat and Jeep®, only intensified the buzz around the CIAS Chrysler Stand. Before the vehicles were officially introduced, Italian-Canadian Sergio Marchionne, Chairman and Chief Executive Officer, Chrysler Group LLC and Chief Executive Officer, Fiat S.p.A., captivated the gathered international media with a keynote speech to open the AutoShow.

2015 Chrysler 200
The all-new 2015 Chrysler 200 charts a new course for mid-size sedans, bring a noteworthy dose of understated elegance, craftsmanship and state-of-the-art technology to the segment, including firsts like a standard nine-speed automatic transmission and an available all-wheel-drive system which automatically disconnects from the rear axle to save fuel.

The new 200 is the first Chrysler Brand product to be built on the Compact U.S.-wide (CUS-wide) platform, which has roots under Italy’s acclaimed Alfa Romeo Giulietta. Power will come from either a standard 2.4-litre MultiAir® Tigershark four-cylinder engine or the award-winning 3.6-litre Pentastar V-6 with a best-in-class 295 horsepower.

It will be built at Chrysler Group’s Sterling Heights (Mich.) Assembly Plant (SHAP), which underwent a $1 billion investment to build the new world-class 200 sedan to exacting World Class Manufacturing principles.

“The all-new Chrysler 200 sedan is not only about setting an exciting and contemporary course for the Chrysler brand, but also putting the competition on alert with class-leading craftsmanship, state-of-the-art technology and exclusive features,” said Reid Bigland, President and CEO, Chrysler Canada. “It, along with our four other Canadian debuts in Toronto today, showcases the breadth of first-class vehicles Chrysler Group offers Canadians today. It’s new products like these, alongside the award-winning Ram trucks, Jeep Cherokee and Jeep Grand Cherokee, that will help us continue our upward momentum in 2014 and beyond”

2014 Dodge Challenger R/T Shaker
The 2014 Dodge Challenger R/T Shaker injects a fresh shot of heritage into this Canadian-built muscle car. Highlights include its signature, functional “Shaker” hood scoop, which directs cold air into the HEMI® V-8 engine, a standard Super Track Pak for inspired performance, unique Satin Black exterior cues, new 20-inch wheels and Shaker-specific interior upgrades.

2014 Dodge Dart Blacktop
Dodge is expanding its lineup of Blacktop packages to the 2014 Dodge Dart. With unique wheels, select exterior colours and Gloss Black accents, it brings a sporty, distinct look from the factory at a tremendous value. The Dart Blacktop package features the 184 horsepower 2.4-litre MultiAir® Tigershark engine, now standard on the 2014 Dart SXT and Limited models, with a unique calibration on the GT trim.

2014 Fiat 500c GQ Edition
The 2014 Fiat 500c GQ Edition continues the Italian brand’s tradition of fashionable, limited-production lifestyle cars for discerning customers. Crafted in partnership with GQ magazine, a leader in men’s style, the cabriolet incorporates a 1.4-litre MultiAir® Turbo engine, performance-minded exterior upgrades, unique, tailored colours and trims throughout and “GQ” badging.

2014 Jeep® Wrangler Willys Wheeler Edition
The 2014 Jeep Wrangler Willys Wheeler Edition salutes the rugged and functional capability of those first civilian Jeep offered to the post-war public in 1945. Along with special design cues, its off-road chops are upgraded via a Dana 44 rear axle with Trac-Lok, BF Goodrich KM Mud Terrain tires and a new Jeep Trail Rated Kit with a D-Ring, tow strap and gloves in a Jeep-branded bag.

February 12, 2014 , Auburn Hills, MI - FIAT Brand North America will launch a new global advertising campaign featuring entertainment powerhouse Sean “Diddy” Combs this week entitled “Mirage.”  The advertising campaign, which debuts across television beginning on Thursday, February 13, introduces the new Fiat 500L tagline, “Unbelievably Big.”  The commercial, which will run nationally and internationally, can be viewed at FIAT USA YouTube page.

“Given the huge role that both pop culture and music play for the FIAT brand, the opportunity to work with Sean ‘Diddy’ Combs on ‘Mirage’ made as much sense as taking water into the desert,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. and Fiat Group Automobiles Head of Fiat Brand.  “Like the Fiat 500L, Sean has shown the ability to think unbelievably big, as evidenced recently by the launch of REVOLT.”

“The Fiat 500L is a great addition to our portfolio and is expanding our brand’s presence in the U.S. market,” said Jason Stoicevich, Head of FIAT brand North America, Chrysler Group LLC. “With two more doors, comfortable accommodations for five and 42 percent more interior space than our regular 500, the Fiat 500L offers the modern Italian style that our customers love while adding new levels of flexibility comfort and convenience to fit their active lifestyle.”

In the new commercial, two guys, lost and desperate in the desert, witness two Fiat 500Ls pass by, one with “Diddy” inside, who calls out to them, but they dismiss him as a mirage.  The pair ultimately stumbles upon a desert oasis where an unbelievable party hosted by REVOLT is in full gear. “Diddy” greets them and encouragingly says, “Welcome to the soiree.” However, the pair rejects his invitation to the party, attributing the whole thing again as a mirage, after pointing specifically to the Fiat 500L, believing that “FIAT doesn’t make a four-door car.”

The commercial challenges the notion that the FIAT brand only makes small cars. Further highlighted by the tagline “Unbelievably Big,” the Fiat 500L expands the FIAT showroom, offering the consumer with additional choices that best meets their needs.  More information can be found at www.fiatusa.com.

Combs’ recently launched REVOLT, www.revolt.tv, is the new #1 name in music. Available on Comcast’s Xfinity TV and Time Warner Cable, the multi-genre, multi-platform music network delivers music news in real-time, and the best of the best in music programming. A “social by design” network built to play at the speed of social media, REVOLT is live, direct, and always on — anytime, anywhere, any screen.

Exclusive behind-the-scenes video of the making of the “Mirage” commercial will be also released daily through REVOLT’s Instagram account after the commercial premieres on television, with an extended look to be available at www.youtube.com/revolttv.

“Happy,” the Academy® Award-nominated song performed by American singer and producer Pharrell Williams, from the “Despicable Me 2” soundtrack album, plays in the background of the party.

“Mirage” was created in partnership by full-service advertising agency, Doner.

The 2014 Jeep Cherokee is back and better than ever, and industry experts are taking notice of this stunning sport utility vehicle. Earlier in December, it was announced that the Cherokee was chosen as the “Best New SUV/CUV under $35,000 by the Automobile Journalist Association of Canada (AJAC). The award is part of the 26th annual Canadian Car of the Year (CCOTY) awards program.

About the Award

To determine which vehicles earn these highly coveted honors, 80 automotive journalists from all over Canada gather at Niagara Falls to participate in “TestFest.” During this year’s event, the journalists evaluated and drove 174 different vehicles that were either new to the market or had received significant changes.

Highlights of the 2014 Jeep Cherokee

The Jeep Cherokee has just returned to North America after a 12 year hiatus and is loaded with plenty of premium features. Some of the standard and available amenities you may find on the Cherokee include:

• The new Jeep Selec-Terrain traction control system that has up to five different customized modes (Snow, Auto, Sand/Mud, Sport, and Rock)

• The Uconnect  media center with an 8.4-inch color touchscreen

• A 2.4L Tigershark MultiAir I-4 engine

• The available Parallel/Perpendicular Park Assist system, which is the first time the system has been used in a Chrysler Group model

Because of the success that the 2014 Jeep Cherokee had at the Canadian Car of the Year awards program, the vehicle will also compete for the overall honor of 2014 Canadian Utility Vehicle of the Year. That title will be announced in February at the Canadian International Auto Show in Toronto.

Other Reasons to Love the New Cherokee

• The 2014 Jeep Cherokee was named a Top Safety Pick by the Insurance Institute for Highway Safety (IIHS).

• It was designed with high-quality interior materials for a luxurious feel, but still has all of the toughness associated with the Jeep brand.

• There are three different available four-wheel drive systems which include Jeep Active Drive I, Jeep Active Drive II, and Jeep Active Drive Lock.

Stop By Ottawa Dodge to See the 2014 Jeep Cherokee

The latest Jeep Cherokee has even more to offer than what was mentioned above. To find out more about this stunning new Jeep SUV, be sure to visit Ottawa Dodge in Ottawa, Ontario. Feel free to schedule a test drive or speak to one of our knowledgeable and friendly associates by calling (877) 527-8380.

CanadianBlackBook.com has released its annual “Best Retained Value” winners across 19 vehicle categories; Check our New and Used Vehicle inventory for some of the winners!

The prestigious awards track vehicle values over a four-year period, with the organization’s analysts scouring hundreds of thousands of sales transactions and other data points from live auctions, online auctions, dealerships and other proprietary sources.

This year’s awards measure how well 2010 model year vehicles have held their value through December 2013. “Best Retained Value” awards shine a light on those vehicles which are shown to hold their value the best based on recent performance. This often points to vehicles which depreciate the least.

Consistency is the theme for the 2014 awards. Toyota leads the pack with the most wins, two of its models earning top honours for the 5th consecutive year. Chrysler, Honda and Subaru also racked up repeat 1st place finishes, all for at least three years running.

“Although CanadianBlackBook.com proclaims the winners, in effect, it’s the Canadian car buyer who decides who wins our Best Retained Value awards,” says Josh Bailey, Vice-President, Research & Editorial for Canadian Black Book. “In the end, it is consumer perceptions and how much they’re prepared to pay for cars and trucks that ultimately determine how much a vehicle is worth.”

Bailey notes that some of the key factors in a vehicle consistently retaining value relate to brand perception and reputation. “Consumers are looking for reliable, durable, high quality vehicles and certainly, most of our repeat winners fit the bill,” he says.

CanadianBlackBook.com names 1st, 2nd and 3rd place “Best Retained Value” award winners in 19 popular car and truck categories. Toyota’s Prius, Avalon, Tacoma, Tundra, FJ Cruiser, Sequoia and the Lexus GS, all posted 1st place finishes. Among domestic manufacturers, Chrysler chalked up the best performance, with the Jeep Wrangler winning Compact SUV for the 4th year in a row. Dodge‘s Challenger meanwhile, was deemed “Best Retained Value” in the sport scar category for the third consecutive year. Two first place finishes each by Porsche and Mercedes helped European manufacturers double the number of awards secured this year compared to 2013.

No. 93 SRT Viper GTS-R Records Third-Fastest Overall Lap in GTLM

February 19, 2014 , Auburn Hills, Mich. - On the heels of EPA’s certification of 28 MPG, Ram Truck opened the initial order allocation for the 2014 Ram 1500 EcoDiesel to receive a flood of orders from dealers across the nation. More than 8,000 trucks equipped with the fuel-sipping engine that packs 420 lb.-ft. of torque have been placed—just over 50 percent of the total mix. Even more surprising is the amount of orders already paid for by customers— twice the corporate average of sold customer orders on a truck that customers have yet to test drive.

“The Ram 1500 is the only half-ton truck available with a diesel, so we see this as incremental business by having the only truck that can offer best-in-class fuel economy of 28 MPG combined with 9,200 lbs. of towing capacity,” said Reid Bigland, President and CEO — Ram Truck Brand, Chrysler Group LLC. “It’s every truck manufacturer’s dream to have this kind of initial order demand for a product. Fuel economy is the No. 1 request of half-ton buyers and the Ram 1500 EcoDiesel delivers without compromising capability.”

The EcoDiesel-powered 2014 Ram 1500 has earned a 28-mpg rating from the U.S. Environmental Protection Agency (EPA), the best highway-cycle test result ever achieved by a full-size, half-ton pickup. It also exceeds the EPA highway rating for the top-ranked small pickup. The breakthrough results mean Ram keeps the half-ton fuel-economy record set last year by the 2013 Ram 1500. Equipped with a 3.6-liter Pentastar V-6 gasoline engine, the truck earned 25 mpg highway, a rating that stands for model-year 2014. The Ram 1500 now owns the half-ton pickup segment’s top two spots in the EPA’s 2014 highway fuel-economy rankings.

Production of the 2014 Ram 1500 EcoDiesel began in February with a group of specialized trucks in popular configurations. Normal processes place the initial build under quality review to assure every truck meets or exceeds targets. Shipping is expected in March, keeping the planned delivery within the first quarter of 2014.

Although Ram has reached its first planned order allocation numbers in three days, customers who special order the new truck will have priority in the build. Orders for dealer stocking will be filled once sold customer orders are filled. The next order allocation of Ram 1500 EcoDiesel trucks will open in early March.

February 17, 2014 , Auburn Hills, Mich. - The Dodge brand has been recognized by Fast Companyas one of the “World’s 50 Most Innovative Companies” in the magazine’s Most Innovative Companies issue (March 2014), available on newsstands Feb. 17 and online at www.fastcompany.com/MIC.

The magazine chose Dodge “for being part of the conversation, no matter what” as exemplified by many brand initiatives that delivered results, including its recent Dodge Durango advertising campaign featuring Ron Burgundy (Will Farrell), the fictional character in Paramount Picture’s “Anchorman” movie franchise. The ads helped lift Durango sales 59 percent in October 2013.

“How exciting to be recognized by Fast Company, an innovator and leader in its own right, and to be among such a prestigious group of world-renown companies,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “The campaigns and partnerships we create for each of our brands are as individual and different as the brands themselves. The Dodge initiatives Fast Company highlighted convey a mind-set that is purely Dodge.”

“Muscle cars to multi-passenger vehicles, Dodge gives you performance and technology with an attitude and presence that transforms an everyday vehicle into a personal statement,” said Tim Kuniskis, President and CEO, Dodge Brand. “In an industry that is getting more and more commoditized, we capture this brand attitude and swagger in our marketing recipe to spark conversation and consideration.”

Fast Company also saluted Dodge for product placements and partnerships, reaching “nearly every type of driver,” that resulted in “people taking notice.” Dodge brand sales were up 14 percent in 2013 marking 14 consecutive months of year-over-year sales growth.

Other brand initiatives last year included partnering with Universal Pictures on the “Fast & Furious 6″ movie, the SyFy channel for its “Defiance” TV series, and a partnership with international music superstar Pitbull for Dodge Dart ads targeting multicultural millennial consumers.

Fast Company’s annual Most Innovative Companies issue honors businesses including Google, Amazon, Airbnb and Nike (last year’s Most Innovative Company), along with such rising newcomers as GoPro, GoldieBlox, and FitBit. The Most Innovative Companies is Fast Company’s most significant, high profile editorial effort of the year. The editorial team spends months gathering and sifting data to identify those enterprises that exemplify the best in business from across the economy and around the world. The end result is a package that dares to be different, emphasizing not just revenue growth and profit margins but also progressive, sustainable business models and an ethos of creativity.

“The culture of innovation across the globe is more robust than ever,” reports Fast Company editor Robert Safian, who identifies 12 lessons of innovation for 2014 within the issue. “To win in such a fast-changing environment requires a new kind of business agility.”

Most Innovative Companies 

February 13, 2014 , Toronto, Ontario - The all-new 2014 Jeep® Cherokee has been crowned the “2014 Canadian Utility Vehicle of the Year,” by the Automobile Journalists Association of Canada (AJAC), besting 18 rivals, including two other top finalists and vehicles which can carry six-figure price tags.

The exciting announcement came today at a press conference during media day for the 2014 Canadian International Autoshow in Toronto, Ontario.

This third-party, expert recognition of the all-new Jeep Cherokee as the 2014 Canadian Utility Vehicle of the Year comes as the culmination of AJAC’s 26th-annual Canadian Car of the Year (CCOTY) awards program.

It began in October 2013, with 80 top-level automotive journalists from across the country gathering in Niagara Falls, Ontario for “TestFest.” The highly-regarded annual event saw journalists drive and vote on 174 new or significantly changed vehicles back-to-back on the same day, under the same conditions, on closed and public roads.

In early December, the 2014 Jeep Cherokee was named AJAC’s “Best New SUV/CUV Under $35,000,” beating out a quartet of rivals from one of the country’s most popular and hard-fought vehicle segments and earning a shot at the 2014 Canadian Utility Vehicle of the Year crown.

The “TestFest” voting results are not the personal opinion of just one journalist. Rather, they are a combination of objective data and evaluation entered on secret ballots by those 80 expert members. The results are tabulated by accounting firm KPMG and were kept secret until the winners were announced today.

“From our engineers, to our management, to the people on the assembly line and everyone in between, I can’t truly express how excited we at Chrysler Group are to see the all-new Jeep Cherokee named 2014 Canadian Utility Vehicle of the Year by AJAC,” said Reid Bigland, President and CEO, Chrysler Canada. “To achieve this honour amongst such diverse and worthy competition is both humbling and a reinforcement of our goal to completely redefine what Canadians should expect from an affordable, mid-size SUV. Whether through its cutting-edge design, class-exclusive tech like a segment-first nine-speed automatic transmission, legendary Jeep 4×4 capability or more than 70 advanced safety and security features, the 2014 Cherokee is resonating well with consumers.”

This latest product from the world-famous Jeep brand, Cherokee is manufactured in Toledo, Ohio and is the first Jeep built upon the Compact U.S. Wide (CUS-wide) platform co-developed with Chrysler Group’s corporate partner Fiat S.p.A.

Other highlights of the all-new 2014 Jeep Cherokee include:

• A 2.4-litre Tigershark MultiAir I-4 engine, delivering a more than 45-per cent fuel economy improvement versus the outgoing Jeep Liberty model and nearly 800 kilometres of driving range
• The first use of Chrysler Group’s new 3.2-litre Pentastar™ V6 engine
• Best-in-class capability via three new four-wheel-drive systems
• A new Jeep Selec-Terrain traction control system with up to five customized modes – Auto, Snow, Sport, Sand/Mud and Rock
• Best-in-class V6 towing capability – 4,500 pounds
• World-class craftsmanship with an exceptionally quiet cabin
• A full-colour 7-inch reconfigurable TFT instrument cluster
• A UconnectTM 8.4-inch colour touchscreen media centre
• The first Chrysler Group use of Parallel/Perpendicular Park Assist System aids the driver in parallel/perpendicular parking

February 26, 2014 , Auburn Hills, Mich. - Today, Ram Truck began shipping Ram 1500 EcoDiesel trucks from Warren Truck Assembly Plant in Michigan to dealers within the United States.

Following EPA’s best-in-class certification of 28 MPG, Ram Truck received more than 8,000 orders for the fuel efficient truck armed with 420 lb.-ft. of torque and 9,200 lbs. of towing capacity.

Even more surprising is the amount of orders already paid for by customers — twice the corporate average of sold customer orders on a truck that customers have yet to test drive. Trucks are expected to arrive in showrooms across the United States over the next eight days.